cultural-identity

Why Cultural Identity Still Matters in a Globalized World

The Global Village and the Identity Dilemma

No doubt that the world is a global village especially with the technological advancement. We live in a world where you can eat sushi in Lagos, stream K-dramas in New York, and wear Ankara in Tokyo. Borders have blurred, and cultures collide daily in what scholars call globalization. While this creates new opportunities, it also raises a vital question as we will be discussing them below:

In a world becoming more alike, how do we stay true to who we are?

Cultural identity—our language, customs, dance, music, beliefs, art, history, and way of life—remains one of the few anchors that help individuals and communities stay rooted amidst change.

What Is Cultural Identity?

Cultural identity simply refers to the feeling of belonging to a group, shaped by shared traditions, values, language, religion, food, music, clothing, and historical experiences.

It influences different areas of human endeavor such as:

  • How we think and express ourselves
  • Our worldview and decision-making
  • How we relate to others and understand ourselves

As we quoted, “A people without the knowledge of their past history, origin and culture is like a tree without roots.” – Marcus Garvey

Also Read: 7 Endangered Tongues and Their Cultural Significance

Globalization: A Double-Edged Sword

Globalization has made it easier to access other cultures. Music, dance, fashion, food, and entertainment travel faster than ever before due to advance of technology such as social media, etc. Below, we will discuss some of the positive and risks aspects of globalization.

Positives:

  • Increased exposure to diverse cultures
  • Cultural exchange and fusion
  • Broader worldviews and empathy

Risks:

  • Cultural homogenization
  • Loss of indigenous languages and traditions
  • Identity confusion, especially among the youth
  • Appropriation instead of appreciation

Why Cultural Identity Still Matters

1. It Shapes Self-Awareness and Pride

Cultural identity gives people a sense of origin and sense of belonging. It teaches us our values, roots, customs and the wisdom of our ancestors.

2. It Provides Resilience Against Cultural Erosion

When people are proud of their culture, they are less likely to abandon it for trends of modernization or whatsoever way. Strong identity acts as a shield against loss of heritage.

3. It Encourages Continuity Across Generations

Rites of passage, naming ceremonies, storytelling, language, and folklore connect generations. They create a living legacy that stays from generation to generation.

4. It Promotes True Global Diversity

Inclusion doesn’t mean uniformity. The world thrives when each culture brings its flavor to the global table. That is, every tribe or language promotes their rich cultural heritage to the global market. Cultural identity ensures we add uniqueness, not just numbers.

Cultural Identity in the Digital Age

Even in our digital-first lives, cultural identity persists in so many ways such as:

  • Podcasts and YouTube channels share folktales and oral traditions
  • Diaspora communities are reconnecting to their roots via Instagram and Facebook
  • Fashion movements like #WearYourCulture are empowering youth

Common Challenges to Cultural Identity Today

  • Urbanization and Western influence in education and media
  • Language loss as indigenous dialects are replaced by global languages
  • Generational gaps in cultural knowledge
  • Social pressure to “fit in” or abandon tradition

 You Can Also Read: Understanding BODMAS

How to Preserve Cultural Identity

The issue now is, how can we preserve our cultural heritage so that our culture would not be carried away by modernization or fade away just like other languages? Here are what we can do below to preserve our cultural identity.

  1. Learn and Tech Local Languages

Encourage language use at home and in communities.

  • Celebrate Traditional Festivals

Document and participate actively in cultural events.

  • Tell Cultural Stories Digitally

Use reels, blog posts, and podcasts to keep culture alive.

  • Support Local Artisans & Creators

Promote indigenous fashion, music, and cuisine.

  • Challenge Cultural Stereotypes

Promote your identity with pride and accuracy.

Conclusion

Our Identity Is Our Power

To conclude the matter of the cultural identity, we have to see our culture as our identity. In a world that constantly changes, cultural identity gives us stability. It reminds us who we are, what we value, and how we contribute to the larger world. Being part of the global community doesn’t mean losing our roots—it means growing taller because of them. Let nothing make us forget our culture so that our identity will be known despite modern and global trends. Rather let globalization helps us promotes our culture to the rest of the world.

We encouraged with this saying, “Don’t trade your heritage for hashtags. Wear your culture with pride.” – Habila Ibrahim

Action How do you stay connected to your cultural identity? You can share your story using #MyCulturalCode and also comment below so as to keep our culture heritage alive! Let built ties through cultures. Also Visit our YouTube Channel: KunzaarChannelsTV through @kunzaarchannelstv to watch the best of cultural heritage.

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